Product investment fund Vision+ grows to EUR 50 million and announces eleven new investments

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The novel product investment fund Vision+ announced today that it has reached its target level of EUR 50 million (USD 70 million) with ten new institutional investors, private investors and new commitments from current investors.

New investors from Finland include Thominvest, Orion Pension Fund, Sonera Pension Fund, Pharmacy Pension Fund, Tradeka-investment, Mandatum Life Insurance Company Limited, AI-Partners, and the Assured Unemployment Fund. New international investors include Kevin Wall of PKT Investments from USA, Daniel Sachs from Sweden, and John Lindfors, Partner at Digital Sky Technologies.

In addition, current investors FoF Growth, Nokia and Sitra have all increased their commitments.

Vision+ also announced it has made ten new investments:

  • AddSearch – an instant search for websites
  • – a cashback program for web stores in Russia
  • Party Coins – a platform for redeeming loyalty points for games
  • PopAppStore – a global in-app merchandizing store for games
  • Fjuul – an activity tracker
  • Music KickUp – a free music distribution platform
  • Benji II – a follow-up game for Benji Bananas
  • Superstar Streetz – a social racing game
  • Velvet Sundown – an on-line drama gaming experience
  • Big Game – a movie starring Samuel L Jackson

In addition, Vision+ has increased itsinvestment in the generic top-level domains .Dot Chinese Online (.在线) and Dot Chinese Website (.中文网), and .city top level domains as well as the iOS extension of Amimaru, a Japanese manga distribution platform. 

– The success of companies like Fingersoft, Rovio, and Supercell combined with the rise of entrepreneurship and an experienced international workforce are creating a perfect storm in Finland, said Tero Ojanperä, managing partner and co-founder of Vision+ Fund.

– Our new investments are riding this storm and creating value in different industries disrupted by digitalization.


More information on Vision+’s investments:

AddSearch – Have you ever experienced a bad search on a website? AddSearch is a modern hosted search for any website. It is lightning fast, works on all devices, gives you full control and is easy to install. – This is a cashback program for web stores in Russia. Launched in Finland under the name with great success, it is now expanding into Russia. The Russian on-line shopping market is expanding rapidly and is expected to reach USD 15 billion in 2015.

Party Coins – Loyalty points are the second biggest currency in the world, exceeding US dollars in circulation. Ever wondered how to spend them? The Party Coins platform is an easy way to redeem them on games.

PopAppStore – True fans want to express their support by wearing a branded T-shirt for their favourite game. Now this is possible with PopAppStore, a global in-app merchandizing platform for any game.

Fjuul – Make each step count. Instantly see the health impact of your daily activity with one simple number. Learn how to make smarter moves and turn your everyday activities into exercise.

Music KickUp – This is the new way for artists to do business and sell music, while retaining all their rights and royalties. It is built on powerful analytics and label tools. It offers the world’s first truly free and unlimited digital distribution service to all major digital music stores such as iTunes, Google Play, Spotify and Deezer. – This is a new interactive streaming radio for smart phones and tablets. Unique user interface encourages to discovering new artists among your favorite music genres.

Benji II – This is a new game from the developers of Benji Bananas, which has had more than 25 million downloads. Benji Bananas and its follow-up game are published by hit game developer, Fingersoft, who also developed Hill Climb Racing, which has achieved more than 100 million downloads.

Superstar Streetz ¬– This is a social multiplayer racing game developed Chat Republic and published by Fingersoft, Finland.

Velvet Sundown – This is a real-time multiplayer Monaco-style game with romance, cash and cunning agents. The action takes place in a luxurious setting withplayers sailing to a fictitious Caribbean Island.

Big Game – This is a movie with a mobile game option. As the director Jalmari Helander put it: “An adventure movie on an epic scale”. It stars Samuel L Jackson, the highest grossing actor ever, as the US President, and Oskari Tommila, a 13-year-old boy who is an unexpected hero.

Amimaru – Japanese Manga distribution platform for Facebook and iOS.

Chinese character global top level domains .Dot Chinese Online (.在线) and Dot Chinese Website (.中文网) have been granted by ICANN to TLDRegistry Ltd. Expected sales start is late 2013/early 2014.