What attracts the attention of an investor in a startup?

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EQT Ventures’ Design Partner and Investment Advisor Ted Persson explains how the team evaluates a company before making an investment decision. A promising company has a resilient founder and a team who is in it for the long haul. If the company’s product is solving a problem that is of interest to the market, all the better.

EQT Ventures is a European VC fund with commitments of just over €566 million. Fuelled by some of Europe’s most experienced company builders, EQT Ventures helps the next generation of entrepreneurs with capital and hands on support.